Not in sales? You still sell every day.
No matter what your occupation is, you are a salesperson. You’re selling every day, whether or not you know it: getting the kids out the door, winning someone over, or pitching an idea. To Sell Is Human replaces the old idea of selling as slick and pushy with one that is human, built on understanding, clarity, and trust. Over four weeks, you’ll learn the art of pitching ideas that stick, bouncing back from rejection, and, ultimately, winning people over.
What’s possible when people say yes?
One book a month. The change you keep meaning to make, finally made real.
Created by Nir Eyal, NYT-bestselling author of Hooked, Indistractable, and Beyond Belief, with Jasmine Eyal. Over one million copies sold in 30+ languages.
Some books you start and don’t finish.
Some you finish but barely remember.
Some are constantly pushed aside by other commitments.
And when you do read alone, late and tired, it’s easy for even the best ideas to stay on the page.
Essentials for the Busy Mind creates the conditions to transform ideas into action: one important book, a clear monthly rhythm, and a community that helps you directly implement the concepts into your life.
Each month, you join a curated cohort for guided conversation, small-group discussion, and practical ways to apply what you’re reading.
You’ll compare ideas, hear fresh perspectives, and leave with a clearer understanding of what the book means for your own work, relationships, and life.
A single essential title, chosen for ideas that hold up and change how you live. With your cohort, you’ll absorb, discuss, and directly apply the concepts.
Guided discussion with Nir and Jasmine. You stay accountable because of the community, and you leave every week with something to apply.
You’re placed in a small group circle with curious readers just like you. You’ll compare ideas, hear fresh perspectives, and leave with a clearer understanding of what the book means for your own life.
When we’re able to bring them in, you’ll join a live conversation with the authors, hear the ideas in their own words, and ask questions the book left you wondering. This September, that’s Daniel Pink, live.
What you’re signing up for
Co-authors, and more importantly, father and daughter.
Nir Eyal is the bestselling author of Hooked, Indistractable, and Beyond Belief, with over a million copies in print in more than thirty languages. He's spent two decades turning behavioral science into tools people can actually use, and he taught the subject at the Stanford Graduate School of Business.
Jasmine Eyal is a student researcher and author focused on making complex ideas more accessible. She is the co-author of The Indistractable Workbook: Protect Your Time, Transform Your Life, a practical guide to helping readers recognize distractions and regain control of their attention.
Each month they read alongside you, bringing the research, the stories, and the tactics to make sure you can immediately put the ideas into practice.
Hosted by Nir & Jasmine Eyal
Whether or not you call it sales, your day is full of it: pitching, persuading, getting buy-in. Over four weeks, we’ll turn Dan Pink’s playbook into a way of moving people that feels honest and works.












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Terms of Service
By enrolling in this program (“the Program”), you agree to these terms.
New members join every month. We keep each group small, so seats are limited, and your rate stays locked in for as long as you’re a member.
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