Most people try to stay afloat by pushing harder. Ben Meer argues that people who seem to succeed effortlessly aren’t more disciplined but have built the right systems. The book hands you his method for creating these systems, and this November, we build yours.
Ben Meer joins live November 22, three weeks in. By then you’ll know exactly what to ask him.
I’m so grateful that this format exists. Jasmine and Nir lead each session exceptionally, making sure every question is heard and each discussion feels valuable. I genuinely can’t think of a more worthwhile way to spend an hour on a Sunday.
I swear this book club and its format were made for me. Jasmine and Nir do such an excellent job of facilitating the group. I highly recommend joining us to finally get the accountability to read those non-fiction books that can change your life.
Essentials for the Busy Mind consistently chooses books I’m really excited to read. Even when I’ve read a book before, the experience reveals how little I had actually put into practice. The discussions, structure, and community truly help me turn useful ideas into meaningful change.
Some books you buy but never start. Some you start but don’t finish. Some you finish but barely remember.
Essentials for the Busy Mind gives you a monthly rhythm to turn exceptional ideas into lasting change.
Each Sunday you commit to one change, try it during the week, and report back. Nir and Jasmine run the room. The group keeps you honest.
Practical exercises and tools that apply the book’s key ideas directly to you, not generic notes you’ll never open again.
When possible, the author joins us live after you’ve already tried their ideas, so you show up with real questions, not hypothetical ones.
One exceptional title, chosen for ideas that change your work, relationships, or life. The book is the raw material. The room is where it becomes real.
Co-authors, and more importantly, father and daughter.
Nir Eyal is the bestselling author of Hooked, Indistractable, and Beyond Belief, with over a million copies in print in more than thirty languages. He's spent two decades turning behavioral science into tools people can actually use, and he taught the subject at the Stanford Graduate School of Business.
Jasmine Eyal is a student researcher and author focused on making complex ideas more accessible. She is the co-author of The Indistractable Workbook: Protect Your Time, Transform Your Life, a practical guide to helping readers recognize distractions and regain control of their attention.
Each month, they read alongside you, bringing the research, the stories, and the tactics to make sure you can immediately put the ideas into practice.


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Many members expense Essentials through a work learning or development budget. If you’d like to, here’s a note you can adapt and send your manager. Personalize it for your role and organization.
Hi [Manager Name],
I’d like to put a membership to Essentials for the Busy Mind on our professional-development budget. It’s a monthly program that turns the best ideas from business and nonfiction books into changes I actually apply at work.
Each month, Essentials focuses on one carefully selected book and gives members a structured way to put its most useful ideas into practice. The membership includes:
What appeals to me is that the program is designed around implementation. Instead of reading a business book, taking a few notes, and forgetting most of it a few weeks later, I’d have a structured process for deciding what is relevant to my work, trying it, and evaluating results.
Here’s how it would pay off for [Company Name]:
I’d point what I learn at [specific priority, project, or skill].
If helpful, I’m also happy to share useful frameworks or takeaways with the team as I go.
Would you be comfortable approving this as a professional-development expense?
Thanks,
[Name]
We’re considering a new Saturday cohort. If enough people are ready to join, we’ll open it.
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By enrolling in this program (“the Program”), you agree to these terms.
New members join every month. We keep each group small, so seats are limited, and your rate stays locked in for as long as you’re a member.
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