Nir & Jasmine.
Co-authors, and more importantly, father and daughter.
Nir Eyal is the bestselling author of Hooked, Indistractable, and Beyond Belief, with over a million copies in print in more than thirty languages. He's spent two decades turning behavioral science into tools people can actually use, and he taught the subject at the Stanford Graduate School of Business.
Jasmine Eyal is a student researcher and author focused on making complex ideas more accessible. She co-authored The Indistractable Workbook with Nir and Julie Li-Eyal, and she reads with the standard she writes by: an idea isn’t worth much until you’ve tried it.
Each month they read alongside you, bringing the research, the stories, and the honest debate that turns a good book into a different life.
